About me
The person behind the work.
A digital marketer from Lahore who likes good ideas and clean numbers in equal measure.

My story
Hi, I'm Sufian Rasheed, a digital marketer from Lahore, Pakistan.
I started in marketing in 2022. Since then I have helped brands get seen, get chosen and keep growing online, from local businesses in Pakistan to clients overseas.
My work covers the whole journey: planning content people actually want to watch, running Meta and Google ad campaigns, improving websites for search, and setting up the tracking that shows where every lead came from.
Before marketing I spent years in office operations and data work. That habit stayed with me: I like neat reports, clear numbers and decisions backed by evidence.
I also look after marketing for M Tech Textile Traders, our family business, and run Navifex Pro, my small digital marketing studio.
In numbers
Journey
How I got here.
- 2022
Started in digital marketing
First campaigns, first content calendars and a lot of learning by doing.
- 2023
Trained in SEO and social media marketing
Courses that sharpened my strategy, search and paid social skills.
- 2024 – 2025
Clients in Pakistan and abroad
Social media, ads and lead generation for local businesses and overseas brands.
- Today
The whole funnel
From the first view to the final sale: strategy, content, ads, SEO and reporting.
What I believe
Three rules I work by.
Clarity over noise
Every post and every ad should have one job. If it does not, it does not go out.
Numbers tell the truth
Likes are nice, but leads and sales pay the bills. I track what actually matters.
Straight talk
You will always know what is working, what is not, and what I plan to do about it.
Courses I have completed
Have a brand that should grow?
Tell me where your brand is today and where you want it to be. I usually reply within a few hours.