Sufian Rasheed Let's talk

Work

Things I have worked on.

Real websites I look after, then concept posts and a sample content month that show how I think about a brand.

Concept posts

Four brands, four voices.

Note These brands are fictional, made for this portfolio.

Concept Instagram post for Brewlane Café: Golden Hour Latte
Brewlane CaféGolden Hour Latte
Concept
Concept Instagram post for Brewlane Café: Weekend Brunch Deal
Brewlane CaféWeekend Brunch Deal
Concept
Concept Instagram post for Mehr Threads: The Festive Edit
Mehr ThreadsThe Festive Edit
Concept
Concept Instagram post for Mehr Threads: New Arrivals
Mehr ThreadsNew Arrivals
Concept
Concept Instagram post for Verdant Heights: Luxury Living Starts Here
Verdant HeightsLuxury Living Starts Here
Concept
Concept Instagram post for Verdant Heights: 3 Bed Apartments
Verdant Heights3 Bed Apartments
Concept
Concept Instagram post for Glowra Skin: Your Glow, Bottled
Glowra SkinYour Glow, Bottled
Concept
Concept Instagram post for Glowra Skin: Launch Offer
Glowra SkinLaunch Offer
Concept

Social media management

How I plan a month.

A sample month for a café account: a planned mix of reels, posts, stories and ads, a consistent grid, and the numbers I watch every week.

Content calendar

Sample · 4 weeks

What I track each week

ReachWho saw it
EngagementWho cared
LeadsWho asked
Cost per resultWhat it cost
brewlane.cafeConcept account

Grid mock-up · fictional brand

Want this for your brand?

Tell me where your brand is today and where you want it to be. I usually reply within a few hours.